Google Unveils New AdSense Reporting

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On August 25, 2020 Google unveiled its new Adsense Reporting, this was posted on its official blog.

Google Unveils New AdSense Reporting

The mission of AdSense Reporting is to enable publishers to make decisions to grow their businesses by providing information and insights about their monetization performance, audience and content. To achieve this goal, we are announcing a new version of AdSense reporting. We are launching it in phases, so it might be a week or two before you see it in your own account. When your account is updated, you’ll automatically be opted in the new reporting experience. You can switch between the old and new reports by clicking the toggle at the top of the page. In September we’ll retire the old reporting page.

What’s new

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Simpler to use: Interface is redesigned to make it easier to select date ranges, filters, breakdowns etc. We’ve also removed metric families and added a new metrics picker.

Easier to visualize: Charts are improved and more closely integrated with the table. You can now display each data series on a chart with a single click.

Better experience on mobile: Reporting is now mobile-optimized page to provide the same improvements on desktop and mobile devices.

More supportive: More in-product help is available for you to hover over the information icons in the interface to get explanations of metrics.

In order to make reports more accurate, we’re limiting reporting data to three years for all AdSense products such as Adsense for content, AdSense for search, etc., and removing YouTube and AdMob data from AdSense reports. Learn more.

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What’s next

During the next year we’ll focus on contextualising Reporting data with actionable suggestions and assistance to make it easier to grow your business and focus on the right content. Simply getting more insights from the data you already have.

We will also upgrade our API in 2021 enhancing it with the more parameters and signals. Stay tuned for more updates.

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